Amsterdam by Scallopdelion & Co. (Colin Snyder, Dylan McKenzie, Heewa Barfchin, Max Perenchio). Amsterdam is about washed up videogame characters. In the prototype you play as a 90's hero who hallucinates and comes to terms with his watermelon addiction.
About this developer: We're NYC devs + Chicago artists. We've made games and other stuff for NYU, Babycastles, Vice, Rockstar Games, and actual rockstars. more here: http://motherboard.vice.com/blog/how-to-make-a-game-in-2013-putting-the-band-together
Follow @asdfThe CREATE Game Jam, sponsored by Kill Screen and OUYA, is an online contest challenging developers to make playable prototypes in just 10 days. Many world-class games were initially conceived in game jams. Don't have an OUYA? Pre-order one here.