Advertising firms have never really gone for photorealism, but rather a fantasy version of reality. Photoshop was just a stepping stone in their journey to using competely computer-generated images, which are often clearer and cheaper. The images are hyperreal: so perfect and realistic that we can't distinguish them from reality.
Similarly, 3D animation in movies and games is increasingly realistic; climbing out from the uncanny valley into "is that really CG?" Office environments that include house plants and nature walks have increased productivity, but will the day come when we prefer to observe computer-generated worlds and images over our natural surroundings?