Remember Choose Your Own Adventure novels? They were great. But flipping to the exact right page was hard to do without spoiling some other part of the story. Thanks to hyperlinked texts, these stories no longer suffer from that problem.
If you've ever thought of writing a choose-your-own-adventure story, Anna Anthropy's Twine tutorial is an excellent place to start. Twine is a simple game engine for writing hyperlinked adventures. Anthropy's ending list includes Arcadia by Jonas Kyratzes and Madamluna's The Temple. A little like the old text-based adventure games, only with no parser to decode.